Advertise in The Black Tie
An Exclusive Site
The Black Tie Guide has
grown to become the world's foremost authority on men's formal wear,
unparalleled in scope by anything available in print or online.
It is the primary resource cited by (and linked from) Wikipedia's
"Black Tie" article which in turn is the most popular source for
on the Web1.
etiquette and style it draws
over 58,000 unique visitors
A Discriminating Audience
Advertising on The Black Tie
Guide provides direct
access to a
well-educated, high-income audience
as illustrated in the demographics shown in the left sidebar.
The two banner ads that appear on every page in the site
are awarded on an annual basis on August 1. The current rate
is $300 per month per banner.
Because of their prominent placement, ads must be designed
to complement the site's design and feature quality goods or
services appropriate to the site's content and/or audience.
Please contact us for more
information or to be placed on the bidder's list.
"Buying Guide" Ads (2012 Rate Card)
Take advantage of strategic marketing through
which caters specifically to readers who
want to put their newfound knowledge to use and purchase their own
formal wardrobe. Its
unbiased advice pertains to all
consumers, whether seeking the
lowest cost or the highest quality, and places a special emphasis on
hard-to-find classic accessories that are of great appeal to
size & cost
180 X 150 pixels: US$350
US$150 surcharge for premium placement - see
rates are subject to change
note: 170 X 255
pixel ads are no longer available
ads will appear on each of the following pages of
the Buying Guide:
ads can be positioned in one of the three premium
locations near the top of the page (see illustration) for a
surcharge subject to availability
remaining ads will appear in the right sidebar and their
vertical positioning will reflect the order in which the agreements are
signed, with the longest-standing ad appearing closest to the top
design & content
ads are to be provided in
electronic format (in desired size) by the advertiser and are
subject to our approval
in order to maintain the site's standards
ad will be hyperlinked to a URL of the advertiser’s choice
Payment is to be made via PayPal semi-annually
or as a single lump sum.
Complete details will be included in the advertising agreement
provided by The Guide.
Please note that these ads are simply hyperlinked
JPEG images. We do not use any third-party services to track
Text Link Ads
In order to maintain the integrity and professionalism of the web site, The Guide does not accept text link ads.
To obtain more details or to
purchase ad space please contact peter at blacktieguide dot com.
1 searches for
tuxedo and black tie
on Google.com and Yahoo.com consistently list Wikipedia's
"Black Tie" article as the most popular result; searches for
black tie list The Black Tie Guide as the second
most popular result
average number of
"absolute unique visitors”
from March 2012 through May 2012 according to Google Analytics